Located in Vancouver’s Kitsilano neighborhood, TV Dinner is a coffee shop and grocer specializing in local frozen and pantry goods. There were two goals with this brand: to visually stand out from the crowded cafe market, and to convey the comfort of a 1980s basement rec room—but clean and modern. The brand is a reflection of personal taste as well, and as fellow music lovers, we collaborate on specialized music playlists to coincide with special event pop-ups.